Stand at the top of the hill above the city and the bay opens out below you: the long curve of sand, the white blocks of the rebuilt town, and the old fortress wall sitting right where the Portuguese once held the coast. Agadir is a resort city that wears its history lightly and its weather extremely well, which is exactly why people keep coming back.
It suits travellers who want a beach holiday with a bit of substance attached: Berber museums and music, a market that takes a full morning, surf breaks up and down the coast, and a mild winter that makes the sand usable when northern Europe is grey. It is not a city of grand monuments; the pleasure here is in the everyday.
This guide covers the sights and experiences worth your time, drawn from what is actually documented for the city, followed by a one-day plan and answers to the questions visitors ask most.
Top things to do in Agadir
1. Beach
The beach is the main attraction, and it is a big one: very wide and not very crowded. That space is the point. You can walk a long way along the sand without feeling hemmed in by other visitors.
Be aware that the beach is very windy, at least in February, so plan for it. Combine a beach morning with the nearby hilltop fortress, which looks straight down over the bay.
2. Souk El Had (Market)
With over 3000 stalls, the souk covers everything from tourist souvenirs, clothes, leather goods and household items to fruit and vegetables. It is open Tuesday to Sunday. The olives and spices stalls are particular standouts.
If you enter via Gate 9 or 10, the main gates, expect to be approached by someone offering to guide you, which in practice means being taken to his friends' stalls. To explore on your own, enter through one of the lower numbered gates where local people go. Haggle hard, but note that some stores advertise fixed prices; look there first so you have an idea of the right price before you try your hand at haggling. Stallholders are generally happy to be in your photographs, but ask permission first.
3. Memory of Agadir Museum
This museum sits on the corner of the Avenue des F.A.R. and Avenue President Kennedy, and the sign is missing, so look for the iron gates on the corner and go through them. The exhibits are mostly photographic and concentrate on the Agadir earthquake of 29 February 1960.
There is a guide who speaks Arabic, French and English. After you have browsed, walk around the Jardin Olhao next door, where there is a cafe, toilets and a children's playground.
4. Museum Municipal du Patrimoine Amazigh
On Avenue Hassan II, this museum exhibits a small collection of Berber objects from the 18th and 19th centuries: old Berber music instruments, Berber jewellery, traditional clothing and old manuscripts. It is a compact, focused stop rather than a full afternoon.
Pair it with a walk along Avenue Hassan II and the beachfront, since both are in the same part of town.
5. Fortress
Part of the original fortress stands at the top of the hill beside the city, above the huge painting. Admission is free. The reason to go is the position: it looks out over the city and the bay below.
You can walk up there, or take a taxi. Combine it with the beach, which lies directly beneath the hill.
6. Coco Polizzi's Medina
Coco Polizzi has been recreating a traditional Moroccan medina on route N1 in Bensergao. It is out of town, so you will need to take an orange Petit taxi, and you should arrange a time for the taxi to return to collect you.
It is worth the effort for the architecture alone. Amble along the cobbled alleys among artisans and shopkeepers and pick up a traditional souvenir or two.
7. Surfing
Agadir's coast has surf at Imesouane, Devils rock, at the town of Tamragh with the neighbouring towns of Aourir and Taghazout, at Anchor point, Cro-Cro and many other spots. There are plenty of surf schools, surf camps and surf shops to sort you out.
The best surf season runs from November till March. If you are a beginner, you can surf every day all year long.
8. Zoo
This is a small zoo called "Vallée des Oiseaux" ("Birds Valley"). There is a cage you can walk inside, many birds from all over the world, some goat-like animals from the Atlas, and exotic mammals. Admission is free.
The children of Agadir go there to play in a small and crowded playground, so it is liveliest with families around. It works well as a short stop rather than a whole outing.
9. Golf
Agadir has three top-notch golf courses, enough to rival most countries' facilities. Ask at any large hotel about the bus transport, which collects visitors several times a day.
This is an easy way to fill a morning if you want a break from the sand and the souk.
10. Adrar Stadium
Adrar Stadium is multi-use but mostly for soccer, and it is the home ground of Hassania Agadir, who play in Botola Pro, the top tier. In 2025/26 it hosted matches in the Africa Cup of Nations.
Check what is on during your stay if you want to see a match in a full stadium.
If you only have one day
Morning: Start at the Beach while it is still cool and the wind has not picked up, then walk or take a taxi up to the Fortress on the hill for the view back over the bay and the city.
Afternoon: Head to Souk El Had (Market). Enter through one of the lower numbered gates to explore on your own, compare fixed-price stores before haggling, and pick up olives and spices. If time allows, add the Museum Municipal du Patrimoine Amazigh on Avenue Hassan II.
Evening: Visit the Memory of Agadir Museum on the corner of the Avenue des F.A.R. and Avenue President Kennedy, then walk around the Jardin Olhao next door, where there is a cafe, toilets and a children's playground.
Frequently asked questions
When is the best time to surf in Agadir?
The best surf season runs from November till March. If you are a beginner, you can surf every day all year long.
Which day is Souk El Had closed?
The souk is open Tuesday to Sunday, so Monday is the day to plan something else.
How do I avoid being approached by guides at Souk El Had?
Enter through one of the lower numbered gates, where local people go, rather than the main gates 9 or 10.
Where can I find the Memory of Agadir Museum?
It is on the corner of the Avenue des F.A.R. and Avenue President Kennedy. The sign is missing, so go through the iron gates on the corner.
Decide how many beach mornings you want, check the surf season against your dates, and start planning your trip to Agadir.