Rucava is a village in the Rucava Parish of South Kurzeme Municipality, in the Courland region of Latvia. It is the administrative centre of its parish and lies in the country's south-western corner, near the border with Lithuania.
The village had 495 residents as of 2021. Its setting is lowland Courland, a region of forests, farmland and coastal plain, and the surrounding parish is one of the more sparsely populated parts of Latvia.
Rucava is best known for the Rucava folk costume, one of the most recognisable traditional dress styles in Latvia, and for the long-standing local tradition of weaving and embroidery associated with it. The village serves as a small service centre for the surrounding rural area.