Strenči is a town in Valmiera Municipality in the Vidzeme region of Latvia. It lies in the northern part of the country, roughly 130 kilometres northeast of the capital, Riga.
Its position within the region places it about 20 kilometres northeast of Valmiera, the municipal centre, and about 30 kilometres southwest of Valka, a town on the Estonian border. The surrounding area is part of the Vidzeme upland countryside.