Alba is a town and comune located in the Piedmont region of Italy, situated within the Province of Cuneo. It serves as one of the primary urban centers within the UNESCO World Heritage Site known as the Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato.
The city is internationally recognized for its significant production of wine and white truffles. Additionally, it serves as the headquarters for the confectionery group Ferrero. In October 2017, Alba was officially joined to the UNESCO Creative Cities Network.