Jordan is an area located on the Kowloon Peninsula in Hong Kong, forming part of the Yau Tsim Mong District. The area takes its name from Jordan Road, a major thoroughfare within the district. Jordan occupies a specific geographic zone bounded by King's Park to the east, the tourist district of Tsim Sha Tsui to the south, Ferry Point to the west, and Yau Ma Tei to the north.
As a neighborhood within one of Hong Kong's most densely populated urban districts, Jordan sits in a strategically central location on Kowloon's harbor-facing side. The area's position between several well-known districts makes it an accessible part of Hong Kong's urban landscape, though it remains less internationally prominent than its neighboring Tsim Sha Tsui.