Palma de Gandia is a municipality in the comarca of Safor, within the Valencian Community of eastern Spain. It is located in the province of Valencia, in the country's eastern coastal region.
The town forms part of the Safor comarca, a district whose administrative and cultural centre is the nearby city of Gandia. Palma de Gandia is one of several smaller municipalities that make up this comarca alongside Gandia itself.
As a Valencian municipality, it sits within a region where both Spanish and Valencian are recognised languages. The surrounding area is part of the broader Valencian Community, an autonomous region stretching along Spain's Mediterranean coast.