Benimarfull is a municipality in the comarca of Comtat, within the Valencian Community of Spain. It is situated in the northern part of the province of Alicante, in the mountainous inland region of the Valencia region.
The town lies approximately 14.5 kilometres from Alcoy, a larger town that serves as a nearby reference point for the area. Its location within the Comtat comarca places it among the small inland settlements characteristic of this part of the Valencian Community.