Benijófar is a municipality in the comarca of Vega Baja del Segura, within the Valencian Community of Spain. It lies in the Vega Baja del Segura area of the province of Alicante, in the country's eastern coastal region.
The town is one of the smaller municipalities of the Vega Baja del Segura comarca, a low-lying district named for the Segura river that runs through it. Like other settlements in this part of the Valencian Community, Benijófar is situated in a predominantly agricultural setting on Spain's southeastern Mediterranean side.
Administratively, Benijófar forms part of the Valencian Community, one of Spain's autonomous communities, and belongs to the Vega Baja del Segura comarca for local administrative and geographic purposes.