Rincón de la Victoria is a municipality in the province of Málaga, within the autonomous community of Andalusia in southern Spain. It lies on the Mediterranean coast of the Costa del Sol, east of the city of Málaga.
The municipality has been cited as having the highest level of well-being in the province of Málaga, according to the Synthetic Indicator of Economic Welfare developed by Andalusian Analysts. The same study reported that Rincón de la Victoria has the highest income per capita in Andalusia.