Bullay is a municipality located in the Cochem-Zell district within the state of Rhineland-Palatinate, Germany. It functions as an Ortsgemeinde, which is a type of local municipality belonging to a collective municipality known as a Verbandsgemeinde.
The town is part of the Verbandsgemeinde of Zell. The administrative seat for this collective municipality is situated in the neighboring municipality of Zell an der Mosel.