Gouqi is a town in Zhejiang Province, in eastern China. It lies within the jurisdiction of a county-level city in the province's northern coastal region, near Hangzhou Bay. The area forms part of the densely populated Yangtze River Delta, a region long defined by intensive agriculture, water management, and trade.
The settlement is best known for its association with the goji berry, also called wolfberry, the fruit of two closely related boxthorn species in the nightshade family, Lycium barbarum and Lycium chinense. Both species are native to East Asia and have long been used in traditional East Asian cuisine. The two are similar but can be distinguished by differences in taste and sugar content. In the United States, related species of the same genus are commonly known as desert-thorn, with Berlandier's wolfberry the name used for Lycium berlandieri.
Goji berries are primarily cultivated in China's Ningxia and Xinjiang autonomous regions rather than in Zhejiang, so Gouqi's connection to the fruit is chiefly one of name and local tradition rather than large-scale production. The town otherwise remains a small agricultural settlement typical of the Zhejiang countryside.