Troyan is a town located in the Lovech Province in central Bulgaria. The settlement takes its name from the Roman Emperor Trajan and serves as the administrative center for the Troyan Municipality. It is situated approximately 162 kilometers from the Bulgarian capital, Sofia.
The town is geographically characterized by the Beli Osam river, which flows through its center. According to the 2021 Census, the population of Troyan consists of 18,449 inhabitants. The demographic makeup includes a majority of ethnic Bulgarians (87.29%), alongside minority populations of Roma (1.23%) and Turks (1.03%).