Toay is a town in La Pampa Province, Argentina. It serves as the capital of the Toay Department.
It is located in the central-eastern part of the province, in the Pampas region of the country. The town lies close to Santa Rosa, the provincial capital, and forms part of that city's wider metropolitan area.
As the administrative seat of its department, Toay is home to the local government offices that serve the surrounding area. The town sits within the flat, fertile plains characteristic of La Pampa.