Zreče is a town located in northeast Slovenia that serves as the seat of the Municipality of Zreče. Situated on the slopes of Pohorje in the upper valley of the Dravinja River, the town is part of the traditional region of Styria and is currently included in the Savinja Statistical Region.
The local economy is primarily centered on tourism, particularly during the winter months due to the ski resort at Rogla. A portion of the population is also employed in agriculture. Key businesses in the area include the tool and car parts manufacturer Unior, Weiler Abrasives, and the tourism spa company Unitur.