Zumba is an aerobic fitness workout method that combines cardiovascular exercise with Latin-inspired dance. It was founded in 2001 by Colombian dancer and choreographer Beto Pérez in Cali, Colombia.
The program currently operates in 180 countries with approximately 200,000 locations worldwide. It is a trademark owned by Zumba Fitness, LLC, and sees roughly 15 million people participating in classes on a weekly basis.