Ubud is a town located in the Gianyar Regency of Bali, Indonesia. It serves as a northern component of the Greater Denpasar metropolitan area and does not hold independent status; instead, it is situated within the eponymous Ubud District of Gianyar.
The town is recognized primarily as an arts and culture center. Due to this cultural focus, Ubud has developed a significant tourism industry centered around its local heritage and artistic identity.