Great Malvern is an area located within the civil parish of Malvern in the Malvern Hills district of Worcestershire, England. It serves as the historic center of Malvern and contains the town's central hub.
The area is situated at the foot of the Malvern Hills, which is a designated Area of Outstanding Natural Beauty. Specifically, it lies on the eastern flanks of North Hill and the Worcestershire Beacon.