Yé-yé (or yeyé) was a style of pop music that emerged in Western and Southern Europe during the early 1960s. The term is derived from the English expression "yeah! yeah!", which gained popularity through British beat music bands like the Beatles.
The genre served as a form of counterculture inspired primarily by American and British rock and roll. Its musical composition incorporated various stylistic elements, including baroque, exotica, pop, jazz, and French chanson. The style achieved global reach through the success of prominent figures such as France Gall, Jacqueline Taïeb, Sylvie Vartan, Serge Gainsbourg, and Françoise Hardy.