Zumba is an aerobic fitness workout method that combines cardiovascular exercise with Latin-inspired dance. It was founded in 2001 by Colombian dancer and choreographer Beto Pérez in Cali, Colombia.
The program is a trademark owned by Zumba Fitness, LLC. It currently operates in 180 countries with approximately 200,000 locations worldwide, where an estimated 15 million people participate in classes on a weekly basis.