Winnenden is a small town located in the Rems-Murr district of the Stuttgart Region in Baden-Württemberg, southwest Germany. It is situated in a wine-growing area approximately 20 km (12 mi) northeast of the city of Stuttgart and has a population of fewer than 28,000 residents.
The town is notably home to the Kärcher Company, which manufactures cleaning equipment such as pressure washers. Its geographic location within a wine-growing region serves as a primary characteristic of the local landscape.