Yangwang refers to a Chinese luxury electric vehicle brand owned by the automotive manufacturer BYD Auto. The brand was officially introduced in January 2023 and is marketed through Shenzhen Yangwang Auto Sales Co., Ltd.
Positioned as a high-end marque, Yangwang vehicles are sold in the Chinese market at price points exceeding CN¥1 million, placing them in direct competition with established European luxury brands. Within the BYD corporate structure, Yangwang is positioned as a premium brand above two other sub-brands, Denza and Fangchengbao.