Zapallar is a commune and affluent resort town located in the Petorca Province of Chile's Valparaíso Region. It covers an area of 288 km² and is situated on the coast of the Pacific Ocean, approximately 125 kilometers northwest of the capital city, Santiago.
The town is a popular balneario frequently visited by upper-class residents from Santiago. Due to its high-end status and coastal location, it is often referred to as "The Hamptons of Chile."