Campina Grande is located in the state of Paraíba in northeastern Brazil. It serves as the second most populous city in the state, following the capital, João Pessoa. Established officially in 1864, the city dates back to initial settlements in the 17th century.
The city is recognized as the most significant urban center within the agreste subregion of northeastern Brazil. It functions as a primary hub for industry, technology, and education throughout the region. Additionally, Campina Grande is known for its extensive cultural programming, most notably hosting the world's largest Saint John's Festival during the month of June.