Zlataritsa is a small town located in the central northern part of Bulgaria. It serves as the administrative center of the Zlataritsa Municipality and is situated within the Veliko Tarnovo Province.
The town is positioned near several other settlements, including Elena, Lyaskovets, Strazhitsa, Antonovo, and the village of Rodina in the Veliko Tarnovo district. Due to its geographic location north of the Balkan Mountains, Zlataritsa experiences a typically continental climate.
As of December 2009, the town had a recorded population of 2,558 inhabitants.